The 4 Components of an E-Commerce Competitive Analysis

The term “Competitive analysis” probably rings a bell if you have ever attended a business school. Many of us have learned what th…

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When should you ask for customer reviews?

Everyone knows that online reviews influence purchases. With that in mind, brands try to find solutions to increase and improve th…

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Use case: Monitor Your Product Reviews Across E-Commerce Channels

The worth of online product reviews has been proved many times over. There is a lot of content online about how to increase the nu…

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Amazon Andon Cord: what it is and how to react

Andon Cord is a Japanese quality process that Amazon adopted to contain mistakes and maintain a high satisfaction rate. If you are…

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Positive product reviews: should you respond?

For better or worse, reviews have become a vital issue for many business owners. From local businesses to employers, from restaura…

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7 Ways to Maintain your Brand Image on Retailer Sites

Most established brands have a well-defined brand image. It comes with guidelines, style books, visuals, writing rules, etc. Copin…

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