E-Commerce Briefing: online groceries, Chinese imports and more

This is our first edition of the e-commerce briefing. In this new format, we’ll try to curate the best news and articles of the we…

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When should you ask for customer reviews?

Everyone knows that online reviews influence purchases. With that in mind, brands try to find solutions to increase and improve th…

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Black Friday 2018: How brands can prepare to increase e-commerce sales revenue

Updates 26 Nov 2018: Black Friday 2018 has reached $6.22 billion in online sales, increase by 28% since last year. This is the new…

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Use case: Monitor Your Product Reviews Across E-Commerce Channels

The worth of online product reviews has been proved many times over. There is a lot of content online about how to increase the nu…

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Use Case: Managing the Lost Buy Box on Amazon

What is the Lost Buy Box? For brands that have a direct sourcing relationship with Amazon, keeping ownership of the Buy Box is a c…

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From Cost-Based to Value-Based: the Pricing Journey of OnePlus

The story of Chinese-based company OnePlus begins in April of 2014 with the unveiling of the OnePlus One. Advertised as a Flagship…

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5 Reasons for Brands to Monitor Online Assortment

Many brands rely on a network of retailers and distributors to have their products assorted online. While smaller brands can keep …

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Can premium brands still use value-based pricing if they’re selling online?

Value-based pricing is not how most brands and manufacturers price their products. It is, however, an attractive pricing approach …

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Is Cost-Based Pricing Still Relevant in the Era of E-Commerce?

They say you get better prices online. What’s for sure is that consumers are more price sensitive and generally expect to score a …

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5 Reasons for Brands to Monitor Online Prices

When brands sell their products via e-commerce retailers, one could think they have no good reason to monitor online prices for th…

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