Positive product reviews: should you respond?

For better or worse, reviews have become a vital issue for many business owners. From local businesses to employers, from restaura…

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7 Ways to Maintain your Brand Image on Retailer Sites

Most established brands have a well-defined brand image. It comes with guidelines, style books, visuals, writing rules, etc. Copin…

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Bad Online Merchandising Is Hurting Your Sales

Merchandising is just as important online as it is offline. Read these 7 tips to improve your online presence, assortment, image, …

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