From Cost-Based to Value-Based: the Pricing Journey of OnePlus

The story of Chinese-based company OnePlus begins in April of 2014 with the unveiling of the OnePlus One. Advertised as a Flagship…

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Can premium brands still use value-based pricing if they’re selling online?

Value-based pricing is not how most brands and manufacturers price their products. It is, however, an attractive pricing approach …

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Is Cost-Based Pricing Still Relevant in the Era of E-Commerce?

They say you get better prices online. What’s for sure is that consumers are more price sensitive and generally expect to sc…

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5 Reasons for Brands to Monitor Online Prices

When brands sell their products via e-commerce retailers, one could think they have no good reason to monitor online prices for th…

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Dynamic Pricing: Should Brands and Manufacturers Use it Too?

Many brands and manufacturers are developing the direct-to-consumer retail channel. Most do so via their own e-shop. As a result, …

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