Monitoring the e-commerce search performance of a brand

Winning in the retail world has always meant dominating the brick-and-mortar shelf. Retail professionals are focused on KPIs such …

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How important is e-commerce product search in 2019?

If you have responsibility for online product discoverability in any capacity, it is likely you’ve focused most of your efforts on…

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The 4 Components of an E-Commerce Competitive Analysis

The term “Competitive analysis” probably rings a bell if you have ever attended a business school. Many of us have learned what th…

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Amazon Algorithm: The Top 11 Factors that make (or break) product rankings

An increasing proportion of consumers are beginning their product searches on Amazon. While Google has been the go-to search bar f…

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When should you ask for customer reviews?

Everyone knows that online reviews influence purchases. With that in mind, brands try to find solutions to increase and improve th…

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Black Friday 2018: How brands can prepare to increase e-commerce sales revenue

Updates 26 Nov 2018: Black Friday 2018 has reached $6.22 billion in online sales, increase by 28% since last year. This is the new…

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Use case: Monitor Your Product Reviews Across E-Commerce Channels

The worth of online product reviews has been proved many times over. There is a lot of content online about how to increase the nu…

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Use Case: Managing the Lost Buy Box on Amazon

What is the Lost Buy Box? For brands that have a direct sourcing relationship with Amazon, keeping ownership of the Buy Box is a c…

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5 Reasons for Brands to Monitor Online Assortment

Many brands rely on a network of retailers and distributors to have their products assorted online. While smaller brands can keep …

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5 Reasons for Brands to Monitor Online Prices

When brands sell their products via e-commerce retailers, one could think they have no good reason to monitor online prices for th…

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